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Bold Texture. Effortless Control.
The Matte Urban Paste delivers flexible hold with a natural, shine-free finish. Its water-based formula adds instant texture and volume without the grease, giving you structure that feels clean and looks confident. Ideal for dry styling or use with a blow dryer, it shapes your hair with definition that lasts — no stiffness, just refined control.
Key Benefits
Medium hold with a matte, natural finish
Water-based and non-greasy for clean texture
Adds volume and structure for everyday style
Bold Texture. Effortless Control.
The Matte Urban Paste delivers flexible hold with a natural, shine-free finish. Its water-based formula adds instant texture and volume without the grease, giving you structure that feels clean and looks confident. Ideal for dry styling or use with a blow dryer, it shapes your hair with definition that lasts — no stiffness, just refined control.
Key Benefits
Medium hold with a matte, natural finish
Water-based and non-greasy for clean texture
Adds volume and structure for everyday style